Fashionable Men are Always in Style...

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     Chris DiNeno is into well-known brands.  The expensive ones, with a flair for Sporty & Elegant all-in-one.  "I didn't purchase my first name-brand watch until 1996, a Tag Heuer, but I was hooked from that moment on", says Chris.  "I was never one to wear jewelry - though my brother always bought me some - and he only bought me silver because he knew I didn't like yellow gold".  Chris' other passion is Cars - many cars.  Some Exotic and some Classic Muscle.  "If it's fast and turns heads, sign me up!"  And that's the same mentality Chris has for his watches.

     Keith "aka Freddy" DiNeno is more of the Vintage Guy.  The more obscure a piece is, the better.  His personal collection includes many - hundreds actually - Divers Watches, Rings & Chains, to name just a few.  His knowledge of the history and workmanship of time pieces can make a certified watchmaker blush, and often does.  And then there's his shoes - lot's of them, and sneakers too, along with a vast collection of stylish and vintage clothing.  He is one well-dressed man when he wants to be, for sure.

    Both brothers are into Cigars, while Freddy is into fine wines and spirits.  Boating and Golfing are among other shared passions. And then there's Food - No, Great Food.  Freddy is a Chef in his own right, while Chris can barely boil water, which is funny because Chris has lived his life developing, owning and operating restaurants throughout the U.S.  Go Figure!  

     This business endeavor is a Passion come to life for us.  We may make a few bucks, and we may not.  But rest assured, we will enjoy the heck out of it while it lasts.

     So indulge us with your desire to be bold, and to feel confident about your own true style.  We're here for you and look forward to working with you.

     And remember, "Every Girls Crazy about a Sharp Dressed Man"  ZZ Top